GUUD Finance

Part of the GUUD ecosystem

Empowering Businesses with RYTE financing solutions

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What is RYTE?

RYTE is a financing platform that connects financiers to businesses, big or small providing them access to a suite of financing tools that can help them to improve cashflow and expand their business.

Our Products & Services

Import GST

Hassle-free and seamless credit facility for payment of import GST

Import GST
Import GST

Trade Finance made easy. Paperless Connect to multi-bank.

CamelONE Trade Finance

The Team


Desmond Loh

Desmond is a trusted name in the finance industry, known for his strong rapport with stakeholders and clients, as well as his innate ability to spot and adapt the business to take advantage of the latest market trends. He has over 20 years of banking experience, his last role being Regional Head, Structured Trade and Commodities Finance Asia at CIMB Bank.


Lionel Seet

An experienced leader within the finance industry, working in the fields of data analytics, planning and strategy, digital initiatives and the optimization of operational processes, Lionel looks after product innovation and roadmap development as well as the integration of smart devices with various platforms to address compliance and financing requirements.


Soke Yin
Product Development Director

Soke Yin has more than 20 years of experience in trade and receivables financing. Over the years, she has put together various local and cross borders receivables and supply chain financing programs.

GUUD Business Development Director

Eric Chen
Business Development Director

Eric is an experienced fund manager, working on managing a portfolio of borrowers active in the commodities trading across Asia Pacific, with client coverage experience at leading European banks. In his current role, Eric plays an integral part in structuring and securing financing projects undertaken.

We are part of the power of GUUD

We create solutions to facilitate global trade, allowing anyone and everyone to access cross-border trade whether they are a MSME, SME or a large corporation.

Digital platforms such as CamelONE™ Trade Finance - a single portal for fast, seamless financing applications to taking away tiresome paperwork, we streamline trade finance management - with all transactions traceable, accountable, secure.

Also as part of GUUD's vision, we pursue what's good for people and businesses, guided by policies that are aligned with UN's Sustainable Development Goals

For more information please visit GUUD at

Member and partnerships


and leading trade finance banks